The Value of Hiring a Personal Stylist. 

Hiring a personal stylist, why hire a personal stylist, qualified personal stylist, body shape, skin tone, stylepersonality. lifestyle


In business or life, if there is something we don’t know we turn to a skilled professional.  In just the same way as these professionals have studied their particular profession and can answer your questions you may ask so too has a Personal Stylist spent many years studying and implementing their knowledge.  As a personal stylist or Image Consultant, the main thing to remember is that it's Personal, which means like a doctor considers each patient as an individual and so applies his diagnosis so a Personal Stylist will do the same with each of their clients.  

To give you more insight with regards to what goes on in the mind of a Personal Stylist when we meet and consult with a client, listed are a few things that a Personal Stylist is required to know and utilises when doing a consultation, keeping in mind that these are qualified professionals that have been certified and have been running their businesses for a few years.  If you would like to know more about what to look for when choosing a personal stylist I have written about that HERE. (Things to consider when Hiring a Personal Stylist).

What a personal stylist is required to know - the basics


  • Horizontal body shapes

  • Vertical body shapes

  • 10 things to consider that make each body shape totally unique

  • Styles of clothing suited to each body shape

  • How to enhance the best part of the body for each unique client and how to detract from the not so favourable areas. 

  • Accessories such as bags, belts and shoes, at which length should each body shape carry their bags, which style of bag best suits each body shape, where should  each body shape wear their belt and how wide should the belt be for each body shape.  

  • Shoes suit each body shape, what effect certain shoes have on body shape and how shoes can be used to enhance each body shape.


  • Different face shapes

  • Why face shape is important

  • Things to consider when defining a client's face shape, 

  • How to apply makeup to enhance each face shape. 

  • What each face shape should and should not wear with regards to sunglasses/spectacles, accessories/earrings/necklaces and hairstyles


  • 12 different skin tones and how to analyse them

  • How colour affects each skin tone and why is this important. 

  • How contrast effect each skin tone

  • How skin tone effect the jewellery we wear

  • Which colours are best suited to each skin tone

  • How much contrast each skin tone can handle and how to use colour to emphasise or detract from certain parts of the body. 

  • How to choose the correct makeup colours for each skin tone

  • The correct hair colour for each skin tone and how dark or light to go.

  • How colour affects those around you and which colours you should wear for different occasions 


  • how can fabric and pattern affect the shape of clothing

  • Which fabrics and patterns to use to enhance areas or detract from unfavourable areas

  • How do stripes affect body shape

  • Which fabric and patterns suit each style personality

  • How the make up of the fabric effect a client with regards to Lifestyle and health benefits


  • All the style personalities

  • What defines a particular style personality, 

  • How is knowing your style personality beneficial

  • How do you help your client define their particular style personality

  • Which stores to shop from according to each client style personality 


  • Analyse and always consider the client's Lifestyle

  • A client's Lifestyle will affect the clothing you choose for them and how to build your client's wardrobe according to their lifestyle

  • Which stores to shop from according to each client's Lifestyle

Personal styling uses illusion, utelising shape, colour and pattern etc. to enhance or detract from certain areas on our bodies. A personal stylist teaches the clients how to use the tools which in turn empowers the client to understand what makes them unique and how they can use that to their advantage. It is not about putting you in a box but it is a blueprint, an understanding of body shape, skin tone, style personality and lifestyle that puts the client in control of their own style and how they want to be perceived.

I love hearing from you, if you have any feedback, opinions or questions please comment below and If you enjoyed this post and know someone who could do with this information please share it with them by clicking on the share button below.

We love hearing from you, if you have any feedback, suggestions or questions please comment below and If you enjoyed this information and know someone who would love to read this article then please share it with them by clicking on the share button below.

Thank you for visiting The Imagepreneur, we are a team of qualified personal stylists, business professionals and Confidence builders, for more information about the services or courses we provide click HERE  or follow us on INSTAGRAM or FACEBOOK for daily style inspiration.