Why you should dress with your Body Shape in Mind, Hourglass

body shape, hourglass, proportion, personal stylist Johannesburg, personal stylist Cape Town

THE HOURGLASS (free Body Shape Download)

Dressing your body shape is part and parcel of accessing the tools that will make you look good on the outside which in the end affects how we feel on the inside, but it is important that there is a balance of self-love on the inside as well as the outside.  Following the guidelines will help you look fantastic but its just as important to embrace your shape and love who you are from the inside out.

The Hourglass body shape is classified as, 'perfectly proportioned' (perfect triangle at the top and bottom).

This body shape has a perfectly balanced upper, and lower body.  The only limitations to this body shape will come from other factors such as weight, prominent features, age, and shoulder line etc.  Weight gain for the Hourglass is mostly unapparent as it is spread evenly over the entire body and the waist stay moderately small.

Here is the basic breakdown of the Hourglass

  • Perfectly Proportioned
  • Balanced upper and lower body
  • Well defined waist
  • Waist usually 15 to 20cm smaller that bust and thighs
body shape, hourglass, proportion, personal stylist Johannesburg, personal stylist Cape Town


  • Wear garments that shape your waist
  • Soft fabrics that fall fluidly all over the body
  • Emphasis on your curves using clean lines
  • Straight slightly flared pants and skirts
  • Dresses that emphasise your waist


  • Stiff fabrics
  • Too many frills and too much detail
  • Baggy unflattering Styles
  • Skirts with open pleats
  • Very tapered pants

It's important to embrace our body shapes, knowing more about our body and your style will definitely make dressing a lot easier in the mornings, not to mention shopping for your clothing.  

The Imagepreneur has a specialised Style Program this program is far more than a fashion program it is a timeless style program that creates a custom, easy to use style program for you, based on your individual physical characteristics and age it is totally unique as it analyses your body as a whole before giving you any recommendations - this avoids conflicting results, which is common with other styling platforms and programs.  This program will give you a photo of each item you require in your wardrobe from Jackets to bags, scarves and a whole lot more.  You can read more about it HERE

Do you know that you can eat and exercise specifically for your body shape, let me know if this is of interest you in the comments below and I will expand on them in the  TI blog.

I love hearing from you, if you have any feedback, opinions or questions please comment below and If you enjoyed this post and know someone who could do with this information please share it with them by clicking on the share button below.

Thank you for visiting The Imagepreneur, my name is Darlene Bayley I am a qualified Personal stylist and Style Expert and I have been in the Fashion industry for over 23 years for more information about the services I provide click HERE  or follow me on INSTAGRAM For daily style inspiration.


Fill in the form below and access your FREE Hourglass Body Shape download that you can keep in your handbag for when you need the information on the go.

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