About Darlene

The Founder of The Imagepreneur Qualified Image Consultant and Personal Brand Strategist


Darlene Bayley is based in Johannesburg South Africa.  She is a Qualified Personal Stylist, Mentor and Personal Brand Strategist.  Darlene has worked in the fashion industry for over 23 years and has focused her love for fashion on the Individual through Personal Styling.  Darlene provides high-end one on one styling services, educates and mentors qualified stylists on how to set up and run their businesses.  Darlene is a fun loving and down to earth but focused entrepreneur and mom with a passion for South Africa.

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About Kylie

Qualified Image Consultant and Content Creator

Kylie Crichton has been an image consultant for over 5 years, with a background in Journalism and writing. She has a passion for helping women find the best version of themselves and feeling confident in their own skin. Kylie is married and has two little boys she loves travelling and exploring new places and in her spare time loves to read, write and attempt to “Kon Mari” her house. Her guilty pleasure, to watch styling and clothing haul videos on YouTube.


Resources to help you get to know Darlene and her team better


Some fun behind the scenes footage of the radio 2000 interview

radio 2000, image, style, stylish, personal shopper, wardrobe consultant, the imagepreneur
radio interview, personal stylist, image consultant, personal shopper, radio 2000, menlyn shopping centre

Behind the Scenes with Kaya FM

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Behind the scenes of the Cover Shoot for Thriving Magazine, the 1st Issue goes on sale Wednesday!